Google mobile first index 2018 is here; causing potential impacts to your site’s mobile rankings.
Google Mobile First Index 2018 takes it a step further to improve the search experience of customers using mobile devices, applying their device-based ranking algorithm to position websites that prioritise the experience of their customer on mobile devices.
In order to ensure your website is not affected by the mobile-first, we advise companies to take action now rather than fighting to claw back positions later down the track.
- Go Mobile Responsive
Choose a theme that has mobile responsive capabilities built in
Build a mobile specific website design
- Optimise site speed
- Optimise the customer journey
Understand the intent of your site visitors and reducing the barriers the customer may have to complete the desired website action; whether that be a contact form, email sign up or purchase!
Evaluate AMP and progressive web apps
Progressive Web Apps use a browser detection feature that allows a site to be rendered in a fast, app-like experience that can be loaded from a mobile screen or device. Websites that have high numbers of moving parts or a lot of returning traffic, for example; e-commerce or business websites are most appropriate for Progressive Web Apps.