It’s not enough to merely get website traffic: you also need to convert traffic into sales. To truly see the difference SEO and digital marketing can make, you need to get good traffic. So what exactly makes for “good” traffic? These are the customers who are likely to patronise your business. For example, if you own an auto repair shop, you want to draw in customers who need their car fixed, not ones who don’t have cars at all. Attracting the appropriate traffic is key in how to convert traffic into sales. Follow these tips and you’ll be sure to see more sales in no time!
Optimise Your Website
Before you start to think about how to gain traffic, you need to ensure that you have a high-performing website. A good website is the foundation for any digital marketing you will be doing, so make sure that it’s doing its job. Your website should load quickly, lest visitors get frustrated and leave before they have the chance to make a purchase. Loading time is the first thing many people will notice about your website; don’t let it lag. In addition to loading time, features should be added to the website that enable you to get leads. This generally involves some sort of contact form in which visitors input their details like name, email address, or phone number. This is an invaluable tool for gathering information about potential customers, so ensure that you include a place for this on your website.
Call to Action
Another important element on your website is the call to action button. This is what signifies to the customer what action you want them to take. An effective call to action button is essential to converting customers, so pay special attention to yours. Use action-oriented verbs like “Get a Free Quote Now” or “Get Started Today”. Using language like this will drive your website visitors to act, gaining you conversions. The colour of your button is also incredibly important. As a rule, red and orange often perform well, as they inspire action. However, contrast is also important. Think about how your button will look with the colours on your website. You wouldn’t want to put an orange button over an orange background.
Find Your Target Market
Think long and hard about who you want to be selling to. Before you can do any sort of targeted marketing, you first need a target market. This includes demographics like gender, age, and location among other things. Do your research on what type of people will be most interested in your business then take steps to appeal to them.
Ad retargeting is a great way to convert web traffic into sales. Ever visit a certain website and then start seeing their ads all over the internet? That’s retargeting in practice. It involves websites storing cookies on your computer and then putting out specific ads based on what you looked at on their website. These types of ads are extremely effective because they are directly appealing to something the customer has expressed interest in in the past. Consider employing this type of advertising, as it has an incredibly high conversion rate.
Plan your content strategy to ensure that you’re covering all of your bases. If you want to convert traffic into sales, you must inspire trust in potential customers. One surefire way to do this is creating genuinely helpful content that is of some value to them. You should also include an about us page somewhere on your website. This will give the customer a better idea of who you are and what you’re about, making it easier for them to relate to you.
Good Website + Good Traffic = Sales
A good website is the first step in gaining traffic and how to convert traffic into sales. Ensure your website is optimised and includes all of the elements necessary to capture information from customers and drive sales. Next, focus on getting “good” traffic that will be likely to purchase from your business. If you have any questions about how to build a high-performing website or how to drive customers to your website, don’t hesitate to get in touch with us. We’d love to help!