It’s hard to believe, but Google has been around for over 20 years! In that time, the search engine has seen a lot of changes – and it’s only going to continue evolving. So what will be the ranking factors for SEO in 2022?
In this article, we’ll take a look at some of the most important ones. Keep in mind that these are just predictions; Google could change their algorithms again (which they are known to do frequently). But if you want your website to stay ahead of the competition, it’s important to keep these factors in mind. Every SEO company invests in or at least should be investing in the 9 ranking factors in this article.
What are Google ranking factors?
Ranking factors are the criteria that Google uses to determine where your website should appear in the search results. This can include things like the quality of your content, how often you update your site, and how many other websites link to yours. While there are hundreds of ranking factors, some are more important than others. The more of the tips that you implement in this article, the higher the chance that you can appear on the first page of Google.
Ranking Factor #01: Quality Content
One of the most important ranking factors for SEO is the quality of your content. This means that your content must be well-written, informative, and relevant to your website’s topic. It should also be free of grammar and spelling errors.
Google is constantly working to improve their algorithms so that they can better understand the user’s intent. This means that they are increasingly looking for quality content that meets the user’s needs. If you want your website to rank higher in the search results, make sure that you are creating high-quality content.
Ranking Factor #02: User Experience
Another important ranking factor is user experience. This includes things like how easy it is to navigate your website, the design of your site, and whether or not users are able to find what they are looking for.
Google wants to make sure that its users have a positive experience when they use the search engine. If your website is difficult to use or doesn’t provide the information that people are looking for, it’s unlikely that you’ll rank high in the search results.
Ranking Factor #03: Mobile-Friendliness
As more and more people use mobile devices to access the internet, it’s becoming increasingly important for websites to be mobile-friendly. Google takes this into account when determining where to rank websites in the search results.
If you want your website to be ranked highly, make sure that it is designed for mobile devices. This means that it should be easy to use and navigate on a small screen.
Ranking Factor #04: Page Speed
Another important ranking factor is page speed. This refers to how quickly your website loads when someone visits it.
Google wants their users to have a positive experience, so they are increasingly taking page speed into account when determining where websites should appear in the search results. If you want your website to rank higher, make sure that it loads quickly.
Ranking Factor #05: Domain Authority
Domain authority is a measure of how well-established your website is. It takes into account things like the age of your domain, the quality of your content, and the number of other websites that link to yours.
Google wants to make sure that their users are getting the best possible results, so they are more likely to rank websites with a high domain authority higher in the search results.
Ranking Factor #06: Social Signals
Social signals refer to the engagement that you get on social media platforms like Facebook and Twitter. The more people who share and interact with your content, the higher you will appear in the search results.
As social media becomes increasingly important, it’s likely that social signals will become a more important ranking factor. If you want your website to rank higher, make sure that you are active on social media and that you are creating content that people will want to share.
Ranking Factor #07: Freshness
Google wants to make sure that their users are getting the most up-to-date results, so they take into account how often you update your website. If you regularly add new content, you’re more likely to rank higher than a website that hasn’t been updated in months.
One of the best ways to ensure that your website is fresh is to blog regularly. This will show Google that you are actively adding new content, which will help your website rank higher in the search results.
Ranking Factor #08: Number of Backlinks
Backlinks are links from other websites to yours. Google takes these into account when determining where to rank your website in the search results.
The more backlinks you have, the higher your website will appear in the search results. However, it’s important to note that not all backlinks are created equal. Google is more likely to trust backlinks from high-quality websites than from low-quality websites.
Ranking Factor #09: Schema Markup
Schema markup is a code that you can add to your website to help search engines understand your content better. This can include things like your address, phone number, and business hours.
Adding schema markup to your website can help you rank higher in the search results because it makes it easier for Google to understand your website.
Finally, If you want your website to rank higher in the search results, make sure that you are using all of these ranking factors. by optimising your website for them, you can ensure that you appear as high up in the results as possible. If you’re looking for an SEO agency, or SEO Sydney based agency then feel free to give us a call as we’ve worked with hundreds of businesses to get them to the first page of Google.